Brand & Website Design London

You've built something worth showing up for. Let's make sure your brand reflects that.

You've spent years building real expertise. You know your work is good.

But when someone looks you up. When they land on your website, read your proposal, or find you on LinkedIn, does what they see actually reflect what you bring?

For a lot of experienced professionals striking out on their own, the answer is quietly, uncomfortably: not yet.


I'm Purdie, a brand strategy and identity designer based in London.

With over 20 years working across brand, design and digital - including with some of the world's best known organisations - I now work exclusively with people like you.

Experienced professionals who have something real to say, and deserve a brand that says it properly.


This is what it looks like when your brand catches up with you.

A brand that finally holds the weight of your experience.

A website that works as hard as you do.

Materials you're genuinely proud to put in front of people.

Not generic. Not off-the-shelf.

Built around who you are and where you're going.


Graphic Design

Logos, print materials and branded assets that give your business a coherent, considered presence — in person and in print.

Brand Strategy + Identity

Before anything looks right, it needs to mean something. I help you articulate who you are, who you're for, and what makes you different, then build a visual identity around that.

Squarespace Website Design

A website that reflects your expertise and is easy to manage yourself. Clean, considered, and built to grow with you.

  • Purdie expertly guided me through the strategy process, making sure my brand identity and website perfectly matched my vision. I couldn’t have asked for a better partner in bringing my ideas to life!

    Gina — Fabulous Virtual Assistant

  • Throughout the process, Purdie kept the lines of communication open and delivered exactly what I needed. From updating my content to crafting the perfect website, her expertise truly worked wonders. I was so impressed by her attention to detail and commitment to quality! I’m absolutely thrilled with my new website!

    Sonny — Organic Exercise

  • I’ve had the pleasure of working with Purdie on a number of projects. She’s a fantastic collaborator, energetic with a strong pulse on current trends & styles and overall a wonderful creative leader.

    Alex P — VP

I know what it takes to step out on your own.

I built Purdie Studio because I wanted to work with people at a particular moment… when they're ready to stop hiding behind someone else's brand and start building their own.

I understand the vulnerability in that, because I've lived it. And I bring the same care to your brand that I'd want someone to bring to mine.

Based in Clapham, London. Working with clients across the UK.


Ready to have a proper conversation about your brand?

No hard sell. No lengthy brief to fill in. Just a conversation about where you are, where you want to get to, and whether I'm the right person to help.