Expert Graphic Design & Branding in Clapham Common, London

Hello, I’m Purdie — a designer based near Clapham Common who loves helping small businesses look and feel their best online and in print.

I keep the process friendly and stress-free, so your business looks as professional as the work you put into it.

What I can help you with

Whether you’re starting fresh or improving what you already have, I can help with the design essentials that make your business look clear, consistent, and professional.

Graphic Design

From one-off pieces to full visual identity systems, I design graphics that feel right for your business and connect with the people you want to reach.

Brand Identity

Thoughtful, consistent branding that helps your business stand out — whether that’s online, in print, or out in the local community.

Squarespace Website Design

Clean, user-friendly Squarespace sites that make it easy for people to find, understand, and work with you.

Why work with me

I’ve spent over 20 years working with businesses of all sizes — from local salons to big-name brands. What I’ve learned is that great design isn’t just about looking good, it’s about making things clear, consistent, and easy for your customers to connect with.

I work closely with you to understand what matters most, then design in a way that feels right for your business. Nothing overcomplicated, just thoughtful, effective design you’ll be proud to share.

  • Purdie expertly guided me through the strategy process, making sure my brand identity and website perfectly matched my vision. I couldn’t have asked for a better partner in bringing my ideas to life!

    Gina — Fabulous Virtual Assistant

  • Throughout the process, Purdie kept the lines of communication open and delivered exactly what I needed. From updating my content to crafting the perfect website, her expertise truly worked wonders. I was so impressed by her attention to detail and commitment to quality! I’m absolutely thrilled with my new website!

    Sonny — Organic Exercise

  • I’ve had the pleasure of working with Purdie on a number of projects. She’s a fantastic collaborator, energetic with a strong pulse on current trends & styles and overall a wonderful creative leader.

    Alex P — VP

Let’s talk about your project

If you’re ready to get your branding or website sorted — or just want to chat about what’s possible — I’d love to hear from you. Send me a message and we can arrange a time to talk about your ideas.