Alice Connolly Dietician – Brand Identity & Squarespace Website Design
I created a brand identity and Squarespace website design for Alice Connolly, a London-based dietitian specialising in women’s health and fertility. The project focused on building a professional yet approachable presence, combining a clear visual identity with a custom Squarespace website that showcases her services and supports her private practice online.
-
At the start of her private practice journey, Alice wanted a brand identity that reflected her down-to-earth style while positioning her as a credible, modern professional. Her goal was to stand apart from the “clinical” look of typical dietitian brands and instead create something approachable, cool, and supportive.
Her priorities included:
Building trust with clinicians and self-referring clients
Communicating her holistic, evidence-based approach
Keeping the identity clear, accessible, and professional — but never corporate or cold
-
I set out to create an identity that balanced professionalism with warmth. By drawing inspiration from lifestyle brands Alice admired, I ensured her practice would feel approachable and modern, while staying firmly rooted in her evidence-based expertise.
-
Logo & typography: A bold yet friendly wordmark paired with clean typography for clarity and accessibility.
Colour palette: Fresh, modern tones with pops of personality to stand out from dated or overly clinical competitors.
Visual language: A style that combined professional credibility with warmth, reflecting Alice’s supportive and realistic approach.
Website: Designed and built a clear Squarespace site with simple navigation, showcasing Alice’s services, background, and philosophy for both clients and referring clinicians.
-
The final brand identity and website gave Alice a professional, cohesive presence she felt proud to share. Her practice now stands apart as modern, approachable, and trustworthy, offering a refreshing alternative to the dated visuals common in her field. With this foundation, Alice was able to confidently position her practice as a supportive, innovative choice within women’s health nutrition.
Like the look of this project? Let’s chat here!
I’d love to help you create a brand that feels as personal, modern, and confident as Alice’s.