Fabulous Virtual Assistant – Brand Identity & Squarespace Website Design
Fabulous Virtual Assistant (FVA) is run by Gina, a London-based VA with experience in Australia and the UK. She specialises in supporting busy small businesses and senior executives with a clear, organised, and no-fluff approach. Gina asked me to create a brand identity and Squarespace website that reflected her professionalism while feeling warm, approachable, and easy to navigate.
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Gina wanted a brand and website that would work entirely online, attract the right kind of clients, and position her as a trusted professional. The site needed to be easy for potential clients to find, clear about her services, and consistent across all visual elements.
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We started with a brand discovery questionnaire to get a clear picture of Gina’s goals, audience, and style preferences. She gravitated towards the Tiffany & Co mint green as a base colour and loved magnolia flowers, so I developed a palette and motif around those references.
I designed a clean logo, refined font pairings, a repeat floral pattern, and curated a series of images that matched her colour palette and brand tone. I also wrote the site content, ensuring the language was clear and professional, and optimised everything for SEO before setting up Google Search Console so her site could be easily found. -
The brand identity combines elegance and clarity — mint green paired with soft neutrals, clean typography, and floral accents for personality. The repeat magnolia pattern ties into her logo motif, creating a subtle but memorable brand element.
The Squarespace site is simple to navigate, mobile-friendly, and uses imagery strategically to keep the focus on her services.
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Since launching, Gina has gained two consistent clients — one a family business, the other a global IT company — and has been fully booked for two years without actively marketing herself elsewhere. She now receives leads via Google and her site’s contact form, showing the combined impact of strong branding, strategic SEO, and a clear online presence.
KIND WORDS
“Purdie was a joy to work with on my Virtual Assistant website! She guided me through the strategy process effortlessly, helping me define my target audience and bringing my vision to life with a stunning design. Her talent and support made the entire experience delightful. I highly recommend Purdie to anyone seeking a talented partner in brand development”
— Gina: Founder of FVA
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I’d love to create a brand and website that works just as hard for your business.