Selene XR – Brand Identity & Squarespace Website Design
SeleneXR is pioneering the use of 3D computer graphics, AI, and gaming technologies in the fashion industry. Their vision is to support models, influencers, and retailers with digital doubles and virtual content. Pivoting from a talent agency to a fully digital business model, founders Michael and Nicholas needed a professional brand identity and a streamlined online presence to introduce their new direction with confidence.
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The challenge was to create a clear and credible online presence that would showcase SeleneXR’s innovative work without unnecessary complexity. They needed a professional landing page to highlight their proposition, supported by brand assets for consistency across platforms — something simple, reliable, and cost-effective that could grow with the business over time.
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I focused on simplicity and clarity, creating a framework that communicated SeleneXR’s unique offering while being lightweight and easy to maintain. By developing both the brand assets and the website, I ensured their identity felt cohesive across digital channels and accessible for future use.
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Wireframe planning: Created a simple one-page structure to outline the key elements before moving into design and build.
Website build: Designed and launched a Squarespace landing page incorporating:
Photoshoot images capturing the behind-the-scenes process
A promotional video demonstrating technical capabilities
A clear call-to-action directing enquiries via email
Brand assets: Supplied logos and starter graphics for Instagram and LinkedIn to establish consistency across platforms.
Setup: Hosted entirely on Squarespace with domain connected, giving the client what they described as “the easiest and most cost-effective option for simple websites.”
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The final outcome was a professional, no-fuss online presence that positioned SeleneXR as a credible and forward-thinking business. The site provided a simple gateway into their brand, giving Michael and Nicholas the confidence to showcase themselves to both potential clients and investors.
KIND WORDS
“Partnering with Purdie transformed our startup. From brand identity to business cards and website design, she guided us seamlessly. Her knack for asking the right questions sharpened our focus on our target audience, resulting in streamlined and impactful designs. The final outcome exceeded our expectations, perfectly capturing our brand essence. I wholeheartedly recommend Purdie to any founder seeking a talented ally in brand development.”
— Michael Millea
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I’d love to help you create a simple, impactful Squarespace website to launch your business or test an idea.