Jess Bayly Yoga – Brand Identity & Squarespace Website Design
Jess Bayly is a London-based yoga teacher with over a decade of teaching experience and a reputation for her thoughtful, embodied approach to yoga, breathwork, meditation, and retreats. When Jess decided to expand her practice beyond studio classes and begin hosting retreats, she knew she needed a professional brand identity and online presence to give her confidence and help her reach a wider audience.
Introduced to me by her colleague Mila, Jess wanted a brand and website that felt calm, natural, and beautiful—something that reflected her slow-living philosophy and gave her the tools to promote retreats and events with ease.
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Although Jess had been teaching for many years, her existing materials were self-made and inconsistent. She lacked a cohesive brand identity and didn’t feel confident promoting herself online. What she needed was a visual identity and website that would capture her calm, embodied teaching style while providing practical tools — like templates and clear layouts — to promote her retreats and events with ease.
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I began by gathering insights from Jess and her colleague Mila, who was helping manage planning and schedules. My approach was to capture Jess’s calm, introspective teaching style in a brand identity and a website that felt personal, natural, and professional.
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Logo & illustration: Incorporated an illustration Jess loved, keeping it central to the identity while pairing it with clean, modern typography.
Colour palette: Inspired by nature and the sea — subtle, clean, earthy tones that evoke calm and space.
Typography: Selected clear, accessible fonts that reflected her “room-to-breathe” approach to practice.
Squarespace website: Designed a multi-page site with sections for About, Services, and Retreats. Created a reusable sales page template that made promoting retreats simple and visually consistent.
Mailchimp integration: Connected Jess’s existing Mailchimp account to the website and redesigned her newsletter template to match the new identity.
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Jess’s new brand identity and website gave her the confidence to promote her retreats and classes online. The consistent visual toolkit extended across her website, newsletter, and social media, making it easy for her and Mila to keep everything cohesive. The retreat sales page template in particular gave her a simple, repeatable way to market her growing retreat business.
KIND WORDS
“What sets her apart is her willingness to think outside the box, challenge norms, and tackle challenges hear-on. Working with Purdie is an absolute dream.”
— Mila: Project Manager
Are you ready to bring your brand vision to life? Let’s chat here!
I’d love to help you create a simple, impactful brand and website to launch your business with confidence.